And Just Like That Peloton resurrects the character of the show

Spoiler alert: This story contains a major plot development in the Sex and the City reboot and so on. Fitness equipment maker Peloton has delivered a humorous response after the brand featured on HBO Max. At the end of last week, the company’s shares tumbled after a key figure died while using one of the company’s stationary bikes.

The company approved the use of its bikes by the show, but said it was not told that Mr. Big, played by actor Chris Noth, would die after training. But Peloton has launched an ad that brings the character back to life. In the first episode of And Just Like That, John James Preston, better known by his nickname Mr Big, Carrie Bradshaw’s on-and-off partner and eventual husband of Sarah Jessica Parker, died after suffering a heart attack while training on a Peloton.

Moodier ‘Sex and the City Resurgence Divides Opinion Peloton Slashes Bicycle Price As Sales Growth Slows Peloton Prepares To Build First Factory In The US. Peloton responded by saying lifestyle and Big’s family history was the likely cause of his death and that using one of his stationary bikes “may even have helped delay his cardiac event.”

On Sunday, he released a parody ad, in which Mr. Big came back to life, with the caption: “And so … he’s alive. In the ad, Mr. Noth and Peloton’s instructor in life real Jess King, who also starred in the HBO episode – they are seen sitting by a fire. He asks if she’d like to take another walk. Actor Ryan Reynolds, whose advertising firm produced the promo, provides the voiceover.

This is not the first time one of Peloton’s ads has made the news. In 2019, the company’s shares plummeted after a backlash over its Christmas ad, which showed a woman giving her an exercise bike for Christmas by her partner. Then, he records his workouts for the next year in a vlog and presents it to him as a way of thanking him.

A year ago, I didn’t realize how much this would change me, he says. Critics of the 30-second promo said it was sexist “and” dystopian. Coronavirus Creates Digital Fitness Boom The beneficiary of the pandemic gave the Peloton a huge boost as people forced to stay home searched for ways to stay fit. The company’s stock increased fivefold in 2020 before losing most of those gains this year.

Investors are concerned that the company will struggle to grow in the future. Peloton has faced other problems in recent months. In May, the company recalled its treadmills following reports of one death and several injuries. In August, it lowered the price of its flagship exercise bike as people returned to the gym and exercised less at home. It came as losses increased at the company in the fourth quarter of the year and revenue growth began to slow.